Lame
The Oklahoma City Thunder have revealed their logo and it's stupid. To me, it looks like the generic NCAA Tournament logo and it just doesn't seem like anything that would really sell jerseys/hats/etc.
To be fair, Thunder isn't exactly an easy word to logoify (and no, that's not a word). Most teams that go with the nickname go one of two routes. The first is to ignore the difference between thunder and lightning and just go with a bolt of some sort. This just doesn't seem to make good sense to me and I'm happy that the Okalahoma City Thieves didn't go that route.
The other option is usually related to Thor, the Norse god of Thunder. Often times, it's just a hammer although some times, like with the Berlin Thunder logo (right), it's the man himself. Of course, I'm not sure how celebrating a false god would fly in the Bible Belt. Still, it's cooler than a random picture of a basketball.
Even worse, there's really no way for this logo or even this basketball team to live up to the legacy of the Thundercats so I really think this team is setting itself up for failure. And they were starting off with such an easy assignment; all they had to do was find a better name than Supersonics. And it's not like Oklahoma is known for great sports names, although there is a hockey team called the Tulsa Crude which is just so terrible that it's pretty awesome.
I guess what I'm trying to say is that the name Thunder is pretty lame so I guess the logo suits it well.
