"The NBA: Where Amazing Happens"
The NBA has a new slogan, "Where Amazing Happens". I wouldn't say that it's as good as "It's FAN-tastic" but maybe they have a good ad campaign around it. The key to a good NBA slogan is that it roll off the tongue and can be said by players or celebs on the sideline. I just can't see an ad showing highlight and then cutting to Jennifer Love Hewitt waving her pom-poms and saying, "Where Amazing Happens!". OK, I should clarify; I can definitely picture Jennifer Love Hewitt and her pom-poms but not her saying that line. Getting back to the slogan, it doesn't even have the cool ring to it that could be utilized by some Don Cheadle/NFL type ads. Personally, I think it sounds like a slogan for a cable channel more than the NBA. Then again, after everything that's gone on this offseason, perhaps they should steal TNT's slogan: "We Know Drama".
