The Masters is about to kick off and Tiger is about to play golf for the first time since I can remember so what does he do? He goes and makes a ridiculous ad for Nike that brings up his marital problems. Even worse, he takes the voice of his deceased father and seemingly tries to spin it like all of this was a learning experience. I'm sorry but people who act like that ad was the father scolding or admonishing Tiger are full of it. If I completely screwed up my life and all my dad said was, "Well, I hope you learned your lesson." I'd be thrilled.

This ad was distasteful and disingenuous. So much for learning about not being selfish and thinking about others. It shows that many of the critics were right: Tiger is about Tiger. I know, it's a dog eat dog world but the Masters is just kicking off and the Tiger sideshow was going to be bad enough. Now it's going to be insane. Tiger can't ever say that he wishes people would stop talking about it because he just made it the lead story in the news cycle.

I've long been on the "I don't care about Tiger unless he's playing golf" but I honestly think he deserves all of the shabby treatment he got from the press before and probably deserves more of it now. And it's coming since the latest revelation is that he had sex with his neighbor's daughter. I have no sympathy for him anymore.

And, of course, despite the ad asking what Tiger learned, it's clear that he learned nothing. I really doubt that this ad is going to make his wife happy.