From The Hollywood Reporter's THR Feed site.

TV Networks president Van Toffler reiterated the network's devotion to millennials (a.k.a Generation Y), but also made it clear that Generation X shouldn't let the door hit them on the way out.
"We're pushing Generation X out," Toffler said. "We're slaves to our different audiences, for MTV that's millennials, who are vastly different than Generation X; they're definitely less cynical -- they're more civic minded."
As evidence of the fine taste of this benevolent new generational breed, Toffler cited ... "Jersey Shore."
The network president said, "Millennials are really about authentic reality and family" and that MTV "played up the camaraderie and family elements [on 'Jersey Shore']" to appeal to them.

This is actually a perfectly played hand because I'd say it's sad that this guy buys his own brand of bullshit but then that would just paint me as cynical and prove him right. Also, I have a feeling that this might be a nicer way for him to kick the once promising, now lackluster Gen X out of the basement and into the real world. He could have been more honest and said, "Gen X is a bunch of 30-somethings who don't buy the products are advertisers are selling. Don't blame me that they haven't gotten off the MTV teet and found actual grown-up programming to watch. It's not our fault that they were raised by Sega and are now pacified by Wii. Well, not entirely. Whatever; we should have been done with them about 5 years ago."